Paul Feld is here with us today. He is taking storytelling to a higher art form. Welcome to Reader Views.
Juanita: Paul, you have written a very readable motivational book using sailing as a reference for moving through and succeeding in life. What or who inspired this unique perspective?
Paul: Juanita, thank you for the high compliment. It is a privilege for me to witness others enjoying my work. Although raised in Mystic on the coast of Connecticut and investing lots of time on the river and Long Island Sound, and even later in my decade plus in submarines sailing the oceans of the world and the sailing I have done throughout my life – I didn’t realize I was gaining a unique perspective; it wasn’t until much later, in ‘79 I think, that sailing as a metaphor for life’s lessons was brought to my attention.
I had been working with an insurance company training their sales people nationally and had created my first program from studies of over two hundred significant sales practitioners. I wanted to avoid the “personality cult” type of training that says basically – “Paul did it… therefore you should…” Well, I went out with this wonderfully researched, thoroughly documented process of successful behaviors and the empirical evidence to support the process working for everyone – and the attendees went to sleep!
I discovered that fundamentally studying success is boring. So, I began to spice things up with some of my experiences at sea. “Building a life, or a career is like sailing across an ocean – for over 99.99% of the trip you cannot see the destination.” People began to sit up, pay attention, take notes and apply the behaviors to their practice and obtain great results. It was then that I knew I was on to something and the first program I copyrighted in ‘79 was the five day “Sailing Through Selling” development program now in its sixth revision.
It became so successful for the participants I was able to have an insurance company underwrite a guarantee for the participants that they would double their income in the year after becoming alumni or they would receive their tuition back, and thus far we have never had a claim.
I have been asked to write the books around the “Sailing Through…” theme since the early ’80’s, but have resisted doing it because I didn’t wish to have two things (training & books) doing the same job. It was only when I was finally able to see how to use storytelling (fictionalized autobiography) to make a book separate from the training program, while using the same themes.
Soon, I began to write the books and feel comfortable that each was a stand alone product; and “Sailing Through Life” was the first book released. What I am proudest of is that someone interested in a book or a training program can use either one or the other to lead them to success, but more importantly if they use both they will have uniquely different experiences from each to help them in their search for success.
Juanita: “Sailing Through Life” is in its sixth revision. How has it changed over time?
Paul: Of course, currency and topicality are the most obvious changes. As our culture impacts our language we need to give recognition to those changes as real and adapt the program to the new language (sic. terms) of success. The most difficult part of changing is keeping principles that work as the core values while putting on the new clothes of current language usage. But one of the continuous major change features is the process I enjoy so much, and that is “learning from our clients”. Often I learn as much from a group of significant sales (and executive) people who want to improve themselves and their company as I teach them. Our programs, whether on the Chesapeake Bay in a ‘40 sailboat with four participants, on the Caribbean in a Windjammer with up to sixty people or (my least attractive option) in the classroom are very interactive, even the online portions, and the learning is mutual – as are respect and admiration.
I truly admire folks who always want to be better at what they do and improve who they are… observing and being a small part of personal and professional developing of my clients is one of the perks I enjoy.
Juanita: Please give us an idea of the life lessons we will learn about when reading “Sailing Through Life.”
Paul: Wow – Juanita, it could take me a book to answer that question! I hope you can forgive my tongue in cheek reply, but there are so many lessons woven through the relationship between the Captain and his li’l Salt that it would be hard to chronicle here, so let me share a story.
I had one reader recently, a single mom, who was concerned about her teenaged son going down a dark path and she said she was buying the book to make him read it.
I told her that I had been an obstreperous teen once and wouldn’t have read anything my mom forced on me. I suggested just leaving it on her coffee table and see what happens. Several weeks later, on a Sunday morning, she called me and said her son had just come to her in tears saying how sorry he was for not realizing how great she was to him and he wanted to be a better son. Now, what lessons did he take from that book? I honestly don’t know. But I can say that the lessons are different for each reader and so many have reported back to me on the various lessons they took from the book that most of the time I am left in awe and have to go back and read some of the passages to make sure they are talking about the same book.
The ones I was trying to teach were that you can overcome; and no matter how bad things are – this too will pass, along with goal achieving and others including growing those things most important to you, such as self, family, friends, career and many others.
Juanita: Tell us about the ‘language of sailing’ and how we may apply these terms to daily life.
Paul: There are so many words and phrases in our daily lives that come from sailing it is impossible to document them all, but I have several pages of the ones I have been able to document, which come from sailing, ancient or otherwise.
We use terms like – pooped, rub salt in the wounds, figurehead and chew the fat without knowing that they come from sailing. Others are more obvious, like – run a tight ship, stay the course, and take the wind out of someone’s sails. But more often than not we have terms in our daily vernacular that are derived in one way or another from sailing the seas, in part because they are so obviously connected to the challenges we face every day.
Juanita: You mention that most of us are looking for the ‘Captain’ in our lives. What does that mean exactly?
Paul: Great question, Juanita. I am sure everyone is familiar with the terms mentor and mentoring. The problem with those terms is that a mentor can simply be a well meaning person without the skills to help the person they are mentoring achieve their goal or purpose. Well intentioned is only the first step. What I love about the term “Selecting our Captains in life” is that the word Captain, in and of itself implies competencies. You wouldn’t turn a ship over to a Captain who had not displayed serious levels of competencies required to lead a crew and successfully operate the ship. Why would we turn our lives, careers or business ventures (that are so much more important) over to anyone without demonstrated competencies we need?
In choosing our captains for our lives we need to first understand ourselves and our goals really well, and we describe that as become the Admiral of your life. Second you need to define what you need from a Captain, more particularly, the competencies they should have that are related to your needs. And finally, determine their availability to help you.
In the first book, Sailing Through Life, we meet a Captain who takes a young boy being abused and seemingly lost under his wing and guides and councils him along his path to becoming a well balanced and enthusiastic young man. There have been so many Captains in my life at different points it is hard to document and thank them all, but I can give you one specific example from the book – Sailing Through Selling – coming out in the next quarter.
When I decided to leave the submarine service and go into sales it occurred to me that I wasn’t going to learn excellence in sales from anyone better than those who were already fully engaged in it. So I asked the insurance company who was selling more insurance than anyone else in New England (where I was living and could reach by car). They shared his name but thought he would be too busy to help me. You will have to read the book for the full set of lessons, but basically he not only took the call he let me follow him around for a few days and then worked with me over the next decade to grow the practice into something significant. What I learned was simple – some behaviors work well and lead to success – do lots of them, while other behaviors diminish or take away success – do less of them. The daily application of these simple principles is where it gets tough and requires commitment.
I hasten to add that all of the books are “fictionalized and autobiographical in nature” at the same time. Life isn’t always linear and a good story if it is to teach lessons well while being an enjoyable read must be.
Juanita: ‘Position, Course, Destination, Success.’ Please tell us more.
Paul: I have a free download on our website – www.sailingthroughlife.com – that will help here. It is called simply the three secrets. What this is an excellent example of is how you can use the steps involved with planning and executing a trip across an ocean and apply them to successfully building your life’s journey. The terms above are involved in the last step and briefly they require that when you are set on your journey you must:
1. Always know your position in reality. Not what you think it is, but what it really is.
2. Always know your course and how your current position relates to it. We all make errors and we want to know them while they are still small and easily corrected.
3. Always keep your destination in mind to motivate you through the tough seas of life.
4. And finally – realize that once a destination is achieved it is the harbinger of a need to define a new goal for a continuing success oriented life journey.
Juanita: In your programs you share three steps to a fuller life. Will you tell your readers about these steps?
Paul: The steps: Plan, Commit and Act are at once self evident and easy. However the application of these steps seems to escape most of us in our daily pursuits. One executive told me once that she was “too busy to be effective”, and after a pause began laughing at the profound nature of that simple declaration.
I am often asked to choose which one is the most important step and I always answer that you cannot prioritize them out of the sequence they are in to achieve success. There isn’t any one “more important than the other” and you cannot do the last step successfully without having given the first two your best efforts to complete. To do other wise would be like the cowboy who goes – Ready, Fire, Aim – he probably will miss the target even with the best gun ever made.
I will say that what I find most lacking in our culture is a serious lack of understanding of the need to truly work on step two – Commit. The most recent and glaring example of a lack would have to have been at the Winter Olympics in Turin in the person of the young skier named Body. Projected to get five medals and maybe all of them Gold – he didn’t even finish most of the events and was out of medal contention throughout the games. Later, when interviewed, he said he didn’t care. I remember a time when the Olympic spirit was one of healthy competition to win! Don’t care – an Olympian who doesn’t care that he was an embarrassment to himself (nevertheless his country) on the world stage? Sad.
Juanita: Paul, what is the most rewarding aspect of your work?
Paul: I have a file of hundreds (perhaps thousands over the years) of letters, messages and testimonials from people who tell me I have made a positive impact on their lives; and that, in the final analysis, is truly what we are all here to do. My work, which allows me to improve the lives of clients daily while providing me with personal intrinsic and extrinsic rewards, is a dream come true.
Juanita: Please tell your readers about your next book and when it will be available?
Paul: My editor is working on the last chapter of “Sailing Through Selling” as we speak. When he is done the final steps in the process should be completed and the book will be available within the next second quarter of this year. The third (Sailing Through Relationships and Sailing Through Business) will be later this year and early next.
I have an exclusive arrangement for the distribution of all my books with a firm called, AEPBooks.com, because it is a mission part of my work. This group was founded by and is owned and operated by service connected disabled American Veterans. They are not sitting around feeling sorry for themselves; they are taking on Amazon.com (who I as an author do not appreciate) and by the superior service they provide to our readers will do so someday in the not too distant future (they did 6 million books last year and are only five years old).
Juanita: Any other comments for your readers as they go “Sailing Through Life”?
Paul: Yes. First and foremost as you travel your life journey – be easy about all of this. Life is supposed to be lived well and enjoyed, dare is say – fun. I love Dr. Robert Schuler’s definition of a good Christian Capitalist’s Life – Earn all you can, invest all you can and then give all you can – and I don’t think he was talking about money only.
My wish for you as you travel your wonderful life journey of discovery is that you will have – SMOOTH SAILING AND FOLLOWING SEAS.
Blessings to all,
Paul
Juanita Watson is Assistant Editor of Reader Views
http://www.readerviews.com