Incommendation

So, you’ve added Adsense to your site and you are getting a few clicks. You could be thinking to yourself, How do I get a massive amount of visitors to bump up my earnings? If you’re anything like me, you hear those stories about webmasters that have added Adsense and are already earning five figure incomes per month, and you start to see the dollar signs.

So you start brainstorming. You come up with a few ideas: email marketing, ebooks, trial software, etc. The thirst for Adsense dollars (and maybe a few affiliate dollars) is your main drive. Pushing massive amounts of traffic through your site can give you quite a thrill ride.

Then along comes the well known email that markets the traffic exchanges. If you aren’t familiar with traffic exchanges, it’s really very simple. You see, you sign up for their service (which often times is free) and your website is put in a list. The way the free traffic works is that you surf the web using their browser, browsing sites that are in their directory (or list) and every 30 seconds you can refresh to a new site. As you continue to do this, it builds up credits for your account that you use for other people who are using their browser to see your site.

It’s a cyclical service. You see their site, they see yours. And since you can have as many browsers going (among the many traffic exchanges) as your computer can handle, you can theoretically build up a large quantity of hits on your site in a relatively small period of time.

It seems like a great thing, and for many it fills a very necessary niche, so I can’t say that the traffic exchanges are a bad service. I would use them in anything else that I am doing. I would, however, make a very big distinction.

First, I know and respect the tech’s at Google and I know that when they make a new program for their visitors and webmasters to use, they make it for the benefit of everyone. That is the case with their Adwords and Adsense programs, both targeted to helping webmasters make money through advertising (albeit the opoosite ends of the scale).

So when I put an ad on my website, I know that I am offering a service to the advertiser (through Google) to reach their target market. And ethically, I should only be paid when I provide that service (someone clicks through that ad to their site). There are extreme ethical problems if you were to use traffic exchanges with the Adsense program to try and cheat the advertiser out of his hard earned dollars.

Plus, if you haven’t figured out by now, Google knows what you are doing. They have specific ways of knowing what is a legitimate impression, versus what is a hit generated by a traffic exchange. Your numbers quickly dwindle if you use a hit exchange and you run the risk of being kicked off the program.

Plus, often times you have to go through two websites wasting a full minute of your time before you get one hit directed to your website. Building up over time, it eventually it all adds up.

Take, for instance, the “surf contests”. This is where they tell you who has racked up the most surfing in the week. These numbers are huge… up to 10,000 page loads. When you add it up, that’s over 84 hours of one week that is taken up trying to earn an extra 1,000 hits on your site. Not very worth it to me.

The best way to use the Adsense program is with a website that you have that is established and has a constant stream of visitors going through it. That’s the goal of the program, make money off of an existing site and its content.

For PART 1 Click here.

Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.

If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.

After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor – meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase – the more valuable that keyword is.

However, if you find a large number of visitors are being directed – or should I say misdirected – to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.

Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.

This article may be freely reprinted as long as all links and author information remain.

The One Essential Every Business Person Needs to
Succeed On the Internet

there’s no better place to start than at the
beginning. What is the first thing you need for
your Internet business to succeed, besides, of
course, and online presence? Traffic!

Without a way to drive traffic to your site, before long your business will be out of business. One of the biggest mistakes Internet
marketers make, however, is assuming that all
traffic is good traffic. This is just not so. You
need targeted traffic! You need qualified buyers!
You don’t need confused stragglers who simply
wander onto your site because they were directed
there.

So how do you drive targeted visitors and buyers
to your site? Here are a few ‘bulletproof’ tips
to help you bring the traffic:

1. Targeted Keywords Bring Targeted Traffic -
When optimizing your website, choose keywords and phrases that are specific to the products and services you offer. Avoid generic word that don’t
always relate to what you’re selling.

2. Autoresponders – Email is still the number one
marketing tool, and smart autoresponders make
personalization easy and automated. You can
purchase and opt-in email list, but if you really
want to bring targeted buyers, you should collect
the addresses on your own. That way, when the recipients of your emails receive correspondence,
they won’t confuse it with junk mail and delete
it.

3. Ezine Advertising – Not only is ezine advertising a great way to put your ad in front of a targeted audience, but it’s also one of the
cheapest ways to market on the Internet. You can
reach thousands of prospects for next to nothing!

Try putting a few of these babies to work and see
the difference targeted traffic makes.

For more information on quick, easy and
affordable ways to promote any business, product
or service, visit the links below. Your next
course lesson, ‘How to Sell Ad Space in Your
Ezine,’ will arrive in 1 day.

To Your Success

Philip Walusimbi is the President of ISS and founder of Shared values ltd a
leading Internet marketing company. He offers a free newsletter on how
to create wealth and helps people to start, run and grow Internet businesses. To get tips,
tactics, reliable business opportunities and promotional tools, plus over
$200 free bonuses, you can visit http://www.sharedvalues.4t.com and http://www.trafficbooster.4t.com.